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This is one for the sports bag. Throw yourself into the game knowing that, as the excitement rises, Suremen Sport Defence's built-in heat protection will be working harder when you need it most. You get protection that lasts for up to 48 hours and, whatever the result, you'll come out smelling fresh and ready for action.

Buy Suremen Sports Defence now

Now you see it, now you don't. Once it's on, the patented micro crystal technology goes to work to give you 48 hour protection against odour and make sure you stay dry. And you won't have a single white mark to show for it which makes it perfect for those situations when you're dressing to impress.

Buy Suremen Invisible Ice now

If you're in it for the long run, this is the one you need. Suremen Sports Instinct gives you an amazing 48 hours protection. Working in harmony with your body, it reacts to the heat of the moment releasing just the right amount of microcapsules to fight against sweat and odour. So you stay fresh, comfortable and dry for even longer.

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Sure research shows that over half of men have sensitive skin*. Which is why Sure scientists created Suremen Sensitive, to be gentle on skin, yet tough on sweat. While its microcapsules release powerful extra protection the moment your body's adrenaline levels rise, they won't irritate or aggravate the sensitive skin of the armpits with their gentle alpine-fresh fragrance.

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* European Survey based on 183 men, 2008

Tough on perspiration; easy on the nose. With its subtle leather and sandalwood notes, Suremen Quantum packs a punch when it comes to keeping you fresh, comfortable and dry for up to 48 hours, but it won't overpower you. On the contrary, it releases just the right amount of odour-fight fragrance when your body heats up, thanks to clever microcapsules technology working in sync with your adrenaline levels.

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True to its namesake, Suremen Original offers a classic blend of cinnamon, herbs and spice to keep armpits fresh the moment your temperature rises. How? Small microcapsules sitting close to your skin sense a rise in adrenaline levels, which triggers a rush of masculine fragrance to defeat any possibility of odour for up to 48 hours.

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Suremen Active captures the masculine scent of skin just scrubbed clean with soapy lather. So each time your body temperature rises, extra microcapsules are released to give you that just-showered feeling for up to 48 hours.

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The hotter you get, the harder it works. The tougher the sport, the tougher it tackles sweat. In seconds, its tiny microcapsules release extra protection to immediately counteract any body odour, leaving nothing but a masculine lemon, citrus and herbal scent behind for up to 48 hours.

Buy Suremen Extreme now

When you need something stronger, Suremen Maximum Protection offers up to 50% better protection against sweat. Innovative TRIsolid™ technology responds to your body chemistry, offering scientifically proven wetness protection, encapsulated odour technology and even an effective moisturiser to help prevent skin irritation. Apply it at night, when your body's at its most receptive, and you'll be all set for the day ahead.

Sure Maximum Protection provides up to twice the protection against sweat of the best selling anti-perspirant.

An advanced formula with innovative TRIsolid™ body responsive technology that provides:

  • Scientifically proven wetness protection

  • Body responsive encapsulated technology

  • Highly effective skin moisturising ingredient

How does Suremen Maximum Protection work?

Sure maximum Protection's TRIsolid™ technology acclimatises to the body by forming a protective network across sweat glands and a deep layer of protection. For maximum effect, apply to underarms before going to bed. While resting, the TRIsolid™ formula adjusts to the body and this lasts throughout the following day, even after a shower. Sure Maximum Protection can also be reapplied in the morning.

Why apply at night?

Body temperature is not consistent throughout the day and goes through a cycle known as a Circadian Rhythm. This cycle makes your skin more receptive to Sure Maximum Protection at night when you sleep, giving the formula time to work and build a strong layer of protection for the day ahead.

  • Who is Sure Maximum Protection for?

    Anyone who does not want to be held back by perspiration or odour will benefit from Sure Maximum Protection.

  • How do I use it?

    For maximum protection, apply to underarms before going to bed. While resting, the TRIsolid™ formula acclimatises to the body, forming a deep level of protection. This protection lasts throughout the following day, even after a shower. Sure Maximum Protection can also be applied in the morning. The recommended dose for each underarm is 2 clicks.

  • Why apply Sure Maximum Protection at night?

    Research shows that body temperature is not constant throughout the day and oscillates in a cycle known as the Circadian Rhythm. Under natural conditions, body temperature varies from a night time low of 36.5°C to a midday high of 37.2°C. The rate we sweat is affected by these temperature variations. At night while the body is at rest sweat glands are least active and skin is more receptive to Sure Maximum Protection. This gives the formula time to work and build a strong level of protection for the day ahead.

  • What do I do about heavier sweating?

    Past puberty, underarm sweat and odour are normal body functions. Regular anti-perspirants are effective for many people's sweat levels. However, from time to time, some people may experience heavier sweating. Heavier sweating can be distressing, and may need a stronger form of protection. To learn more about sweating, go to www.antiperspirantsinfo.com or call 0800 0852639.

  • What is the difference between body spray and anti-perspirants?

    Normally body temperature is in balance – i.e. the heat generated by the body is the same as the heat leaving the body. However, when more heat is generated this balance shifts and the body becomes too hot. To re-establish the heat equilibrium, the body needs to increase heat output – this is achieved by sweating. Sweating can also occur in emotional situations when a person becomes nervous or embarrassed. Anti-perspirants reduce sweat by controlling the flow of underarm perspiration and masking body odour. Body sprays, on the other hand, prevent odour by using fragrance and reducing levels of underarm bacteria. However, body sprays alone do not stop sweating.

  • How many times should I "click" to dispense the soft solid, and why?

    Two clicks is the recommended amount because it should be enough soft solid to cover your underarm area and provide prescription strength wetness protection. If you find that it's not enough for a proper coverage, it is okay to add another click or two to fully cover your underarm area.

  • What makes Sure Maximum Protection so effective?

    The Sure Maximum Protection formulation provides wetness and odour protection by containing the highest level of active anti-perspirant ingredients from Sure. It contains PPG-14 Butyl Ether, a skincare ingredient, which is commonly found in skincare products and skincare lotions to reduce irritation and discomfort. It also has encapsulated odour fighting technology to provide long lasting freshness.

  • Can I still use my regular deodorant?

    One night time application of the product provides you with highly effective prescription strength wetness protection. This protection lasts you throughout the day – even after your daily shower. However, if you want even greater protection, applying Sure Maximum Protection twice (once in the morning and a second time at night) would provide even greater protection. If you wish, you can also use your regular deodorant in the morning after night time application of Sure Maximum Protection.

  • Is Sure Maximum Protection right for me?

    If you are concerned about sweating, Sure Maximum Protection was created for you to help decide if you need our maximum strength protection. Think about the following questions:

    • Do you frequently stain your clothing due to heavier sweating?
    • Do you sweat while under pressure or speaking in public?
    • Do you often worry about offending others because of sweating?

    If you answered yes to any of these questions, you should try Sure Maximum Protection.

  • Will Sure Maximum Protection irritate my skin?

    The Sure TRIsolid™ formulation provides our maximum wetness protection without the irritation and discomfort often caused by high strength anti-perspirants. The TRIsolid™ formula contains dimethicone, an advanced skincare ingredient, which is commonly found in baby care products and skin lotions.

  • How is this different from other products that offer extra protection?

    Sure Maximum Protection contains a unique blend of ingredients that provides our maximum strength protection. It also contains a skin moisturising ingredient. In addition, body responsive microcapsules release odour protection when you need it most, so you have all-day freshness that won't let you down.

  • Are anti-perspirants safe?

    Anti-perspirants have been used for more than sixty years and the overwhelming weight of evidence indicates that they are safe and effective. Unilever works with leading academic institutions around the world to advance its understanding of sweating and underarm protection to create highly effective and well tested formulations like Sure Maximum Protection.

    Visit www.antiperspirantsinfo.com for more information.

  • Will Sure Maximum Protection wash away after showering?

    Since you apply Sure Maximum Protection at night when the body is at rest, the formula has more time to work and build a stronger level of protection. This layer of protection does not wash away and will continue to provide all day prescription strength protection, even after a shower.

Buy Suremen Maximum Protection now